LOIE

Living Room from the What We Become EP by Loie released in 2023. Is a fresh sound mixing R&B and Soul to create a calming feeling matched with empowering lyrics. After listening on repeat every night I knew I wanted to understand Loie’s early influences more and her creative process. Leading to us discussing the importance of growing up listening to female artists and how connecting with an audience requires vulnerability.

Can you take us back to a significant moment when you realised you wanted to create and pursue music?

So, it’s a funny one for me I was writing music since I was young it was something that just came so natural to me. Going to a performing arts school I kind of looked around and thought I don’t have the balls to be an artist. I always wanted to be a songwriter and there was never another route in my head. It’s taken a lot for me to make that switch in my brain. It wasn’t until uni, I fell into management and ended up releasing that same year and it just made sense. 

Who were your early creative influences, and how have they impacted your artistic style? 

I grew up around Neo Soul, Lauren Hill, Nina Simone. A lot of Jazz and RnB influences. But particularly big female artists. Then of course the more pop stuff like Gwen Stefani and TLC.

 I love that as a female songwriter you have always been inspired by powerful women as well, which you can really see in the music you create today.  

Can you walk through your creative process. How do you develop your ideas further to bring them to life?

Songs can literally happen out of anything, sometimes it’s a melody, sometimes it’s a phrase. I can hear things that really hit home, even just some chords it varies. But when we are all in the studio, I think it’s the melody I really start with.

I find that interesting because as a listener you don’t really think about how music has been created from the very start of the process. From that how do you navigate the balance between creating art for personal fulfilment and work that you want to connect with an audience. 

I feel like at the beginning, being a music artist felt scary because I didn’t know how to appeal to an audience. At least if I write for other people, I can switch off my emotional attachment to the music and work with the artist towards an aim, towards a specific market. As soon as it was my own music it felt super personal. It was a battle between being authentic and how much I wanted to share. But it’s been two, three years and now I just express how I genuinely feel, instead of thinking too much into how other people might interpret it.

Lastly, as we move into a more collaborative space within social media, how you want to further connect with more creatives/artists in the future?

I’m still fairy new to it but the whole networking thing I try to make as enjoyable as possible. Going to small gigs, jazz jams things like that to connect with people in person instead of just online, comes easier for me. Feels a lot more genuine because that’s what I love to do anyway. Also giving that support to other creatives is super important so I like to go support other artists' shows or events when I can.

Follow Loie on -

Instagram: @itsloie

TikTok: @itsloie